14 Ways to Innovate Your Customer Experience
In 1952, a restaurant in California purchased eight Prince Castle milkshake machines, each capable of producing five milkshakes at a time. This was pretty unusual activity for a small burger stand in the 1950s, so the salesman from Prince Castle went to the restaurant to check it out.
What he found was a company that had revolutionized the customer experience to revolve around efficiency and product quality. The building was customized to fit the natural workflow of the employees and the milkshake machines were churning out 40 milkshakes at a time, constantly.
That little burger stand grew into what we know today as McDonald's, and it's still the largest fast-food chain in the world.
Moral of the story? Every business should want to innovate its customer experience. It makes you unique and it lets you offer something that your competitors can't.
But, innovation doesn't happen overnight. The founders of Mcdonald's spent years analyzing, planning, and testing until they found the restaurant design that was right for them. That doesn't mean it's impossible to match their success, but it will take some time, dedication, and hard work.
If you're looking to get started, read on for a list of ways you can innovate the customer experience at your business.
Customer Experience Innovation
Innovating the customer experience means adding more value to the customer's relationship with your business. While there are many ways to do this, these efforts should generally foster a stronger connection with your customer https://rapidloan.net/installment-loans-ms/ base by offering products, rewards, and services that your competitors can't.
For more specific ways to innovate the customer experience, read on for a list of tips and examples that we gathered below.
1. Establish an Online Experience.
If you're still solely operating as a brick-and-mortar business, then the most obvious innovation you can make is bringing your brand online. That doesn't necessarily mean ecommerce, either.